“Platitudes are safe, because they’re easy to wink at, but truth is something else again.”
We are the Canadian PR & Content shop for bold entrepreneurs and media influencers, serving thinkers in Montréal, Toronto and beyond.
Since 2011, the TNKR Media team (formerly known as Provocateur) has offered insightful private sector public relations (PR) consulting, as well as the creation and curation of sophisticated content by experienced media professionals.
Led by managing partners Dan Delmar and Jessica Mailas, the firm guides entrepreneurs and managers in the implementation of multimedia communication plans, supported by compelling native content aimed at creating long-term value and utility for their audiences.
(Please note this website is currently being beta tested and is frequently offline. Follow @TNKRmedia for updates on our launch.)
TNKR Media takes audio very seriously. We tend to see podcasts as merely radio, liberated. Our portable studio operation can come to you, creating individual broadcasts or series, some of which are curated for you here.
TNKR aims to spark constructive, intelligent conversations with long-term public relations consulting, media relations campaigns, #thinkbait content, professional podcasting and other unique services designed to facilitate dialogue.
Clients with ongoing moderate-to-intensive PR or media relations requirements work with our consultants weekly, sometimes daily. Together, we create and execute precise media strategies, enhance PR skills though coaching and craft compelling multimedia communications that serve as a brand’s living history; an entrepreneur’s legacy.
A variety of our services delivered on a monthly basis, making us your on-call PR war room. Consultants work with clients or their marketing teams, providing media relations support, research, strategy, analysis, crisis management and coaching to further a brand’s communications goals.
Best bang for the buck! Our longtime clients have casually referred to our coaching sessions as media “therapy.” A consultant will test a brand ambassador’s media skills; their presentation, content philosophy and ability to address criticism. Intensive sessions can also be recorded (audio or video) and can include a ‘talking points’ memo for future reference. We also offer 100% Boomer-approved social media coaching!
Don’t panic or make rash decisions! Brands are under intense scrutiny, more than ever before, thanks in part to social media. On occasion, threats must be managed swiftly and effectively. Our consultants are on-call in the event of emergencies, though we always aim to avoid crises with diligent strategic planning.
The rocket fuel for successful PR initiatives, content is the key to engaging audiences and building positive, sustained interest. Timely, authentic and compelling content is the currency of artful PR. Our #thinkbait principle, prioritizing quality over quantity, commits us to producing content that exceeds industry standards, does no harm and helps increase user quality of life.
No time to blog? We can help keep your website fresh and relevant. Our writers, trained in both Canadian Press and Associated Press styles, have experience producing copy for major media organizations. Whether it’s for web, print or B2B, we will transform rough text or ideas – even notes scribbled on a napkin – into concise and clear copy to target defined audiences in English or French. We offer competitive writing plans to populate blogs and other content platforms on an ongoing basis.
Our thinkbait philosophy applied to social networking: Quality over quantity. A social media coordinator will carefully create and/or curate relevant content on behalf of brands, or work closely with staff to manage communities, moderating discussions and highlighting opportunities. No bots or cross-posting! All social networks are different and are meant to be used differently.
Podcasts have become one of the hottest new tools in marketing; they are readily consumable and increasingly valuable. Add a podcast to your website and showcase your expertise in an open format, easily shared by followers! Our producers can put together a full radio show or series, adding any of the following elements: Research, booking, scripting, hosting/announcing, original production elements (music, commercials, etc.) and promotion.
Our diligent team takes time to pitch media content where it could be useful, and most effective. Typically executed over two or four week periods, campaigns will be conceived, planned, executed and evaluated by an experienced team focused on raising brand visibility and awareness within mainstream, digital and/or specialty media.
A concentrated dose of our public relations consulting service. A PR team will construct, execute, manage and evaluate a campaign to expose a brand or product to mainstream, digital and/or specialty news media. We won’t spam all the journalists, hoping for a hit; we’ll make sure your content and their outlet are the right fit!
Looking to make some noise on the web? A carefully-timed creative campaign, or even a simple #hashtag, has the potential to attract a flood of attention to your brand (Delmar’s ‘#Pastagate’ remains one of the most popular news items in Quebec history).
We prefer hosting intimate media events with selected participants but also work with partners to add some #thinkbait to larger productions. A host, MC or artistic performance will add colour and structure to your event or celebration. Our MCs are well-known media personalities, bursting with charisma! We’ll even write the speeches for you.
Are you ready to take your business or personal brand to the next level? In today's chaotic media environment, it can be difficult to get your message across. We help remove the barriers (internal and external) and help you find your voice. PR isn't for everyone. Don't be shy to ask us if it's right for you.